Nova Launcher and Sesame Search have been acquired by Department, an analytics firm

The favored residence display app for Android gadgets, Nova Launcher has been acquired by Department Metrics, an organization that makes a speciality of analytics. Sesame Shortcuts, which supported integration with the launcher app, has additionally been acquired.

Whereas this can be good for funding the event of each apps, there could possibly be some downsides to it.

I have been utilizing Nova Launcher for near 10 years, although my Google Play Retailer receipt for the Prime model is from 2015. It is the primary app I set up after a flashing a brand new ROM, or getting a brand new cellphone. After I purchased the Redmi Word 10 Professional final 12 months, I disliked the gestures in MIUI and located that Nova Launcher’s personal gestures have been unusable due to limitations in Android 9+. However, I knew that Nova Launcher supported gestures by utilizing some workarounds on Pixel gadgets, so I flashed a Pixel Expertise ROM on my cellphone, to get the house display app engaged on my cellular.

Nova Launcher and Sesame Search have been acquired by Department

I feel I’ve stated sufficient, I am clearly a fan of the app. However, I’ve to place my bias apart, and ask what would an analytics firm need with the app? TeslaCoil Software program has promised that the core consumer expertise together with the consumer’s privateness will stay the identical, and any adjustments made to the app will likely be non-obligatory. You’ll be able to’t anticipate an organization  to only purchase an app’s rights, and let it proceed in its present state, would you? What is the level of it, if they do not get something out of it?

See also  Nothing Launcher beta is now obtainable for units on Android 11 or above

Nova Launcher and Sesame Search have been acquired by Branch, an analytics company

The Play Retailer itemizing for Nova Launcher says that it has had over 50 million downloads. Even when simply 10% of these customers are actively utilizing it, I feel it is secure to say that Nova Launcher boasts a really massive consumer base. Meaning, Department, might doubtlessly profit from this as nicely, proper? That is nearly a gold mine for telemetry.

An announcement made on Nova’s web site sheds some extra mild concerning the acquisition.

What does Department do?

Department has an enormous database with over 300 billion deep hyperlinks in apps, and supplies a platform for builders to handle and measure these hyperlinks into their apps. Here is an instance (quoted by Nova): A hyperlink in an e mail or social media {that a} consumer interacts with and opens in one other app is probably going a Department hyperlink.

The way forward for Nova Launcher

The corporate needs to enhance the cellular app discovery and navigation expertise, and sees potential in Nova and Sesame. And as for adjustments that customers can anticipate, Nova Launcher will likely be introducing new options on an A/B testing foundation, to investigate which design customers desire. Nova 8 will provide on-device shortcuts, and speak to search powered by department, the info for looking out and indexing is saved on the machine and doesn’t depart it.

Nova launcher 8.0

Kevin Barry, the creator of Nova Launcher, and Cliff Wade, the Neighborhood Supervisor for the app, together with Steve Blackwell and Phil Wall of Sesame Search, have been employed by Department. They may proceed to steer the event of Nova Launcher, in order that’s a constructive signal.

See also  Microsoft Edge 103 fixes 12 safety points

Nova Launcher can have different Department-inspired options, the utilization of which will likely be measured through analytics. It’s going to have an opt-out possibility, i.e., the telemetry will likely be enabled by default. Based mostly on the developer’s phrases, Nova Launcher will stay as a premium app with a one-time fee to unlock the Professional model. The truth that they are saying nothing is altering when it comes to privateness doubtless means there will likely be no advertisements within the app.

If you wish to backup the app, the present model is Nova Launcher 7.0.57. A beta model of Nova 8 was launched a couple of days in the past, however I have not tried it but as I haven’t got a spare machine to check it. I am positive that customers who don’t love this bit of reports will need to search for options to Nova Launcher. There are a couple of good ones accessible similar to KISS Launcher, or one of many forks of Lawnchair Launcher like Neo Launcher (previously Omega Launcher).

Word: One of many builders of Lawnchair Launcher walked away from the app at the moment, after claiming that one other member of the workforce had been including proprietary code from a distinct app to the open supply app, with out disclosing it. A message that was posted on Lawnchair’s Twitter account says that it’s not stolen code, however simply reverse engineered code from the Pixel Launcher (made by Google.) Make of that what you’ll, however it absolutely hasn’t been a great day for launchers.

Solely time will inform if Nova Launcher stays pretty much as good as it’s.

See also  Internet Sign Professional Wi-Fi energy checker for Android

What are your ideas concerning the acquisition? Will you persist with Nova Launcher or soar ship to a distinct one?

Commercial